Putting My Product Marketing Notes Somewhere Useful.
Two free, open repos for product marketers, founders, and anyone trying to get into the work.
I've been lucky enough to work in marketing, and more particulary product marketing, for over fifteen years, at companies like Square, Mailchimp and most recently Zapier. Along the way, I've had the pleasure to be a sounding board for all types of marketers, founders, businesses in regards to all things product marketing.
The questions have been pretty consistent:
- What does a product marketer actually do all day?
- How do I get into product marketing?
- How should I prep for this PMM interview?
- Is this role a real product marketing job, or content production with a nicer title?
- How do you review positioning? How do you know if a launch is ready?
I LOVE answering them. I enjoy meeting so many amazing people. I realized that I give a lot of the same answers, in a lot of separate DMs and coffee chats, and each one disappears as soon as the conversation ends. Even if I make a LinkedIn post about the convo, the algorithm takes that off the timeline QUICK.
So I took some time to write them all down.
What's in them
The Product Marketing Toolkit is how I do the job. It covers competitive intel, positioning review, a claims audit, launch readiness, sales enablement, messaging, battlecards, and discovery questions. It also includes fill-in templates for the things every one of those depends on: your positioning, your customers, your voice, the objections you hear, and the proof you can actually back up.
The Product Marketing Interview Kit is how I prep for interviews. It helps you decide whether a role is worth your time, research the company without getting facts wrong, shape your stories so the result comes first, prep for each round, run mock interviews, and think through an offer.
Both are free.
Why they're built for agents
Each one is a set of plain text files that an AI tool can read and follow: Claude, ChatGPT, Cursor, whatever you use. You point your agent at the folder and ask it to review your homepage, or prep you for a hiring manager conversation. It follows the method instead of making one up.
I built them this way because that's how a lot of this work is starting to get done. And because most of the AI marketing tools I see are about producing more. More copy, more posts, more decks.
Most AI marketing tools help you produce more. Very few help you check whether the work is any good.
That's most of what these do. The positioning review asks whether your homepage would still read fine with a competitor's name on it. The claims audit flags every stat that doesn't have a source. The company research in the interview kit makes the agent cite and date every fact, because AI-written research is confidently wrong more often than you'd think. These are all custom built based on my experience and what I've found works best in these situations.
Where you can get them
They live on GitHub, which might seem like an odd place for marketing material. But an AI setup is a pile of small files that depend on each other. Your positioning feeds your messaging, and your messaging feeds everything you write. Those files need a history, a way to undo a bad change, and a home that isn't tied to one AI tool. GitHub is the best place.
You don't need to know Git to use them. You can download a ZIP and drag the files into a project in your AI tool.
Get them
- Product Marketing Toolkit Skills for doing the job: positioning, launches, competitive intel, enablement.
- Product Marketing Interview Kit Skills for getting the job: role decoding, company research, stories, rounds, offers.
They're not a course, and they're not finished.
They're a first version of how one product marketer works, written down. Some of it won't fit how you work, and that's fine.
If something is wrong, missing, or confusing, tell me. The next round of questions goes straight into the next version.
