Built by an operator.
For builders.
Hyde & Larkin Ventures is a holding company and investment vehicle founded by Wade Burrell, a product marketing leader with 15+ years of experience helping SaaS companies go from zero to scale.
Wade Burrell
I've spent my career at the intersection of product and revenue. I've led go-to-market strategy, product launches, and commercial growth at companies ranging from high-growth startups to publicly traded platforms. The through line has always been the same: turning great products into real businesses.
That work has covered product positioning, sales enablement, pricing strategy, demand generation, and cross-functional launch execution. I've built GTM motions from scratch. I've scaled them globally. And after a lot of reps, I've developed a strong sense for what actually moves the needle versus what just looks good in a deck.
Right now, I lead product marketing for MCP at Zapier, where I'm working at the center of the AI agent ecosystem. Hyde & Larkin is where my entrepreneurial energy lives. It's where I consult, invest, build, and back the next generation of founders who are doing things the right way.
Four arms. One thesis.
Hyde & Larkin isn't a single-focus firm. It's a business built to deploy operator expertise across multiple vectors, because the best opportunities don't always fit neatly into one category.
Investing
Pre-seed and seed stage capital for exceptional founders. We back domain experts building defensible businesses in AI, fintech, healthcare, and deep tech. And we bring hands-on GTM support that goes well beyond the check.
Consulting
Go-to-market strategy, product launches, positioning, and sales enablement for B2B SaaS companies. Senior-level expertise without the full-time headcount.
Content
Thought leadership and insights on product marketing, AI, and the evolving GTM landscape. Shared through LinkedIn, speaking, and industry partnerships.
Ventures
Software projects and experimental builds incubated in-house. When we see a gap in the market, we don't just advise. We build.
Where "Hyde & Larkin" comes from
From 2014 to 2016, my wife Jenny and I lived in San Francisco. Our first apartment sat right between Hyde Street and Larkin Street. That stretch of the city holds a special place for us. It's where we started building a life together.
Years later, the name came back as a concept for a neighborhood shop in Atlanta. A specialty corner store rooted in community. That shop never opened, but the name kept evolving. When it came time to formalize a real business entity for consulting, investing, and building, Hyde & Larkin just felt right. It carries the same thread through every chapter: building something together, one step at a time.
Operator-first. Always.
We're not career investors or career consultants. We're operators who deploy capital and expertise because we've been in the trenches ourselves. Every investment we make, every engagement we take on, is informed by one question: what would actually help this company win?
That means practical, experience-backed guidance. Not theoretical frameworks. GTM playbooks drawn from real launches, not case studies. Honest feedback, not polished decks. We'd rather be useful than impressive.
Let's build something.
Whether you're a founder raising your first round, a team that needs GTM support, or an operator exploring what's next, we'd love to hear from you.
Get in Touch